Dropbox referral program: How it beganĭropbox is one of the main SaaS contenders when it comes to file hosting and storage. We’ve got plenty of ideas for your own referral program that you can take away from this powerhouse referral engine. Let’s take a closer look at how the refer a friend Dropbox program continuously managed to get 35% of its daily sign ups from referrals in its first 15 months of launching. In April 2010 alone, their program led to 2.8 million direct referrals from users. They really took this opportunity and used it as a stepping stone to grow. So, with a program that allows users to ‘Get more Space,” they were able to cater to the wants of many users. Lucky for them, they have a product (cloud storage) that people both want and need. Which is yet another reason why the Dropbox referral program is the most discussed case study in the marketing industry. But, how did a file service, with stiff competition during its start, actually achieve this? You guessed it – they implemented a referral program.īecause of this program, they were able to grow fast and for practically free. We’re talking super-viral, as in growth of 3900%. Harry’s Referral Program: 100,000 Emails in One Weekĭropbox is a wildly popular file hosting service that has managed to achieve viral growth.Morning Brew Referral Program: How It Helped the Newsletter Gain Millions of Subscribers.Want to find out the secrets of other top-notch referral programs? Check out our other deep dives:
This article is part of our new Referral Program Deep Dive series, where we dive into all the details of what makes hyper-viral referral programs (like the Dropbox referral program) successful.
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